Don’t know why, but for the last few days the closing song in ‘The Goonies’ credits – Cyndi Lauper ‘The Goonies ‘R’ Good Enough’ – has been swirling round my head. Loved the 80s – everyone does – but even…
Tag: copywriting
How to improve your blogging by writing an online dating profile (and vice versa)
Back when I was training to be a copywriter, devouring everything I could on content and fingers itching to write scintillating copy for brands and engaging articles for blogs, one of the best tips I received was to hone my…
How to be a content renegade
Image by Steve Troughton, used under Creative Commons licence 1.0 Despite being disappointed with the series ending, I loved Mad Men! And as a copywriter I enjoy reading about the adventures in advertising on Madison Avenue (read ‘From Those Wonderful…
How to write compelling original content every time
It’s a content jungle out there. When a Net surfer lands on your website, you have just minutes to engage them with some compelling, original content before they ride off into the sunset to satisfy their content lust elsewhere. But…