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Peter David Jenkins

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Peter David Jenkins

Tag: copywriting

Goonies reading the map before heading out on the adventure
Copywriting

Why Good Copy Is Like a Goonies Character

March 13, 2019March 13, 2019 PeterLeave a reply

Don’t know why, but for the last few days the closing song in ‘The Goonies’ credits – Cyndi Lauper ‘The Goonies ‘R’ Good Enough’ – has been swirling round my head. Loved the 80s – everyone does – but even…

Picture of arms reaching out of a computer monitor and holding hands with a person writing a blog
Copywriting

How to improve your blogging by writing an online dating profile (and vice versa)

February 1, 2017June 15, 2017 PeterLeave a reply

Back when I was training to be a copywriter, devouring everything I could on content and fingers itching to write scintillating copy for brands and engaging articles for blogs, one of the best tips I received was to hone my…

A black and white shot of the famous renegade of the acting world, Marlon Brando, starring in the Godfather
Digital Marketing

How to be a content renegade

January 5, 2017June 15, 2017 PeterLeave a reply

Image by Steve Troughton, used under Creative Commons licence 1.0 Despite being disappointed with the series ending, I loved Mad Men! And as a copywriter I enjoy reading about the adventures in advertising on Madison Avenue (read ‘From Those Wonderful…

Pile of erasers which you can use for erasing non original content
Copywriting Digital Marketing

How to write compelling original content every time

July 4, 2016 PeterLeave a reply

It’s a content jungle out there. When a Net surfer lands on your website, you have just minutes to engage them with some compelling, original content before they ride off into the sunset to satisfy their content lust elsewhere. But…

Recent scribblings

  • Why Good Copy Is Like a Goonies Character March 13, 2019
  • How to edit like a boss September 14, 2018
  • What I think about when I swim April 21, 2018
  • How to stay in shape while injured July 13, 2017
  • Sweet personal branding tips for success June 25, 2017

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