Don’t know why, but for the last few days the closing song in ‘The Goonies’ credits – Cyndi Lauper ‘The Goonies ‘R’ Good Enough’ – has been swirling round my head. Loved the 80s – everyone does – but even…
Tag: content writing
How to edit like a boss
Part of being a good writer is being an even better editor. After you’ve created that fantabulous piece of content, you have two tricky questions to answer: What do I keep? What do I chop out? So just how do…
How to be a content renegade
Image by Steve Troughton, used under Creative Commons licence 1.0 Despite being disappointed with the series ending, I loved Mad Men! And as a copywriter I enjoy reading about the adventures in advertising on Madison Avenue (read ‘From Those Wonderful…