Don’t know why, but for the last few days the closing song in ‘The Goonies’ credits – Cyndi Lauper ‘The Goonies ‘R’ Good Enough’ – has been swirling round my head. Loved the 80s – everyone does – but even…
How to edit like a boss
Part of being a good writer is being an even better editor. After you’ve created that fantabulous piece of content, you have two tricky questions to answer: What do I keep? What do I chop out? So just how do…
What I think about when I swim
Disclaimer: That’s not me! A thousand apologies, dear Reader. It’s a seriously long time since I scribbled down anything on this ole blog of mine. But I was recently inspired to write after a bit of chitchat with a coworker.…
How to stay in shape while injured
Struggling with an injury while the world goes by is the pits! If this article reaches you with a plaster cast on your leg or finds you on a chair with a sling on your arm and Jezza Kyle for…
Sweet personal branding tips for success
What gets you ahead in life? Skills? Contacts? Both? Maybe you have your own theories – why not pop them in the comments section? – but whether you’re trying to climb the career ladder or just improve your social…
The Joy of Blogging
What is it that I love about writing? In between all the scribbling, fancy wordplay, image sourcing, optimising and publishing, it’s a question I like to stop and reflect on from time to time. Writing takes time and not everyone…
How to feel like you’re winning (even when you clearly aren’t!)
Wallop! That’s the sound of life sneaking up on you and blindsiding you. One day, everything is hunky dory, the next it’s far from that. Life will play nasty little tricks on you from time to time (natch). Hopefully, that…
How to be a Twitter renegade
When Twitter first came out, we all scrambled like hell in the marketing world to see how we could make it work for us. Over time, a series of rules for good practice established themselves. But today, I’m here to…
Why I’ve dumped my online dating profile (and why everything is going to be okay)
Thursday, 23 February 2017 was a tremendous day for me. It was the day I deleted my online dating profile. But I’d also like to consider it as the day I chose life. One of the best decisions I’ve ever…
How to improve your blogging by writing an online dating profile (and vice versa)
Back when I was training to be a copywriter, devouring everything I could on content and fingers itching to write scintillating copy for brands and engaging articles for blogs, one of the best tips I received was to hone my…